Let it be anything, a video production company or a coffee brand, anyone cannot predict what is on their customer's mind. The only thing which is there in the video production company’s hand is marketing and understanding consumers' psychology.
Consumers vary- where they watch, what they watch, and why they watch. However, why consumers watch a specific video and enjoy it is not easy to solve because the answer is within the deep mind of different consumers.
They are attracted to video format rather than text. Visually it appeals more than just reading about the topic they are interested in. Video production companies produce video in such a way that it is digestible by the consumers who are watching it.
What are the factors influencing the customer's decision?
Consumers seek items to satisfy their basic needs and desires. There are three types of factors that affect consumers' purchasing decisions: Social, Personal and Psychological.
Social factors: Social factors affect consumer behavior significantly. Every individual has someone around influencing their buying decisions. That can be their reference groups, family, role, and status.
Personal factors: These again can be divided into time, interests, and opinions.
Psychological factors: Includes basic needs, safety, belongingness, and ego needs.
Every business knows that video is important. And it’s no surprise – consumers are 50% more likely to buy a product after viewing a video about it. Video influences the decisions of customers by showcasing attractive visuals which make people fear of missing out and immediately go to grab the product than something which is just return on text.
Ways videos influence your customers decisions -
1. Helps them to compare your brand with the brands of your competition.
In the age of online videos, you can't afford to not have short product comparison videos that highlight the difference between your product and that of your competitors. It is also important to weave in differentiators among your brand and others into these informative, yet entertaining videos.
Here The experts of video production company will help you share your story in the most engaging and attractive way possible.
2. Help to make in-store decisions -
Video production companies are now becoming more customer oriented. They are creating videos by creating a moral & emotional connection that keeps the audience entertained, engaged & informed. If a consumer likes it he/she goes and buys or recommends their family and friends to buy and they write reviews of the product which helps in getting more sales.
Conveying information has become easier than ever.” Well, it’s a reality now. The video production companies have come up with their own ways to communicate the message to their target audience in no time.
3. Video content can make people believe in you, or not.
Strategic videos are essential for strengthening relationships with your customers. video enhances customer experience more than written content especially when it comes to business. A recent study has shown that 67% of people watch at least one video every week. So it's not surprising that video marketing is essential nowadays.
Wrap up -
Now you know that Business video is the language of the 21st century
The success of businesses rests on their ability to market their products and services via various media channels. The power of video cannot be underestimated and plays a pivotal role in any marketing campaign. A well-made video helps the potential customers to stay longer on your site, improve your brand image, engage them with your business, increase traffic and ultimately result in converting leads into sales. So don’t wait to hire a Video Production Company in Delhi today.